How Color Works In Hospitality Spaces to Affect Your Guests

According to psychologists, the colors that surround us can have a huge impact on our moods and actions. Interior designers need to understand this impact when choosing the color scheme of a business. Berlin Designs incorporates principles of color psychology into its hotel designs that contribute to that hotel’s efforts to provide guests with a pleasing experience.

color psychology hospitality design

Source: esiinteriors.wordpress.com

Color psychology is especially important in hotel design. A client’s general mood throughout his or her stay will impact future perceptions of that client’s hotel stay.

What effects do colors have on people?

It has been proven by many different psychological studies that, in general, colors influence mood and behaviors. Although these responses happen on a subconscious level and can differ depending on the culture, the effects of certain colors on a typical person can be predictable and follow certain principles.

How can those who work in hospitality use color psychology?

People determine where they want to go for a meal or a hotel stay based on how they want to feel and how they perceive that a certain place will make them feel. Any business in the hospitality industry should create a brand image that convinces potential clients that what they want is provided by that company. In determining color schemes for a hotel, it’s important to first identify the type of clientele that one is looking to attract. This will influence whether or not that hotel should opt for a conservative color scheme, a vibrant color scheme, an unusual color scheme, etc.

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Please feel free to contact us at Berlin Designs if you have questions or if you’d like to learn how you can use color to enhance the look and feel of your hotel’s interior designs.

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